These days, video content is sometimes more relevant than text. As consumers continue to adopt a video-first approach to the internet, having critical information in video form — especially when leveraging social media as a primary marketing initiative — will determine overall success rates. Just like with old school internet marketing, you can still use […]
When it comes to SEO, content marketers need to pay attention to what’s going on with search engines—and primarily Google—because it so heavily impacts the strategies used to get keywords to rank. Google’s algorithm is heavily integrated with AI and will continue to do so. While some algorithm updates have been relatively harmless with regard […]
Artificial Intelligence (AI), has ushered in a new—and potentially frightening—era of possibilities. The internet is buzzing with excitement over detailed narratives crafted by ChatGPT, impressive digital art assembled by DALL-E, and increasingly accurate text search predictions offered through Google and Bing. It’s an unknown future we’re moving towards. But in truth, these consuming-facing applications are […]
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